How Much Do Borrower Leads Cost in 2026?
What lenders pay for exclusive borrower leads in 2026, what drives the price, and LendingFlow's published pricing: $50, $40 and $35 per lead by order size.
Many lead providers won't publish prices until you get on a call. LendingFlow publishes them. Here's what drives the cost of borrower leads and what you pay with us.
LendingFlow pricing
- $50 per lead for 20–99 leads
- $40 per lead for 100–199 leads
- $35 per lead for 200+ leads
- 20-lead minimum, no contracts or monthly minimums
Every tier gets the same lead criteria, delivery and 7-day replacement policy. Orders of 100+ leads also include a dedicated customer success rep and Net-30 terms after your first order. See the full breakdown on our pricing page.
What drives the price of a borrower lead
- Exclusivity: a lead sold to one lender costs more than one shared with four, but you get the only call
- Criteria: borrower-reported credit and loan amount floors cut out requests you can't fund
- Verification: phone verification by one-time SMS code (OTP) removes fake and mistyped numbers
- Replacement terms: a clear policy protects you when contact info turns out to be invalid
What every LendingFlow lead includes
Every lead is exclusive, OTP phone verified, and reports 660+ FICO and a $200,000+ loan request at submission. Leads are delivered instantly by email or CRM integration. Compare this with shared leads in exclusive leads vs. shared leads.
Get your exact total
Pick a lead type and order size on our quote page and you'll get an exact quote by email right away.