Private & hard money lenders
Exclusive hard money borrower leads.
Real-time borrower leads for private and hard money lenders — fix and flip, DSCR purchase and refinance, ground up construction, and multifamily. Borrowers report 660+ FICO and $200K+ requests at submission, and every lead is sold to one lender only.
Trusted by lenders nationwide
Hard money leads that are actually worth calling
Most hard money lead vendors resell the same borrower to four or five lenders, so your first call is your fourth call. LendingFlow sells each lead once. When it lands in your inbox or CRM, no other lender has it.
We generate our own traffic through Google Ads, Meta ads, and organic search. Borrowers report their credit band and requested amount at submission; anything below 660 or $200,000 is never delivered.
Leads arrive in under 30 seconds with the borrower's name, phone, email, state, loan type, credit band, and requested amount — everything you need to evaluate the deal on the first call.
Lead criteria
- Minimum FICO (borrower-reported)
- 660+
- Minimum loan request
- $200,000
- Exclusivity
- 1 lender, never resold
- Delivery speed
- Under 30 seconds
- Price
- $50 per lead
- Replacement request window
- 7 days
Loan products
Hard money loan types we generate
- Fix & flip
- DSCR purchase
- DSCR refinance
- Ground up construction
- Multifamily (5+ units)
Sample lead
- First Name
- John
- Last Name
- Smith
- j••••@••••••.com
- Phone
- (•••) •••-••••
- State
- Florida
- Loan Type
- Fix & Flip
- Credit Score
- 740+
- Loan Amount
- $500K - $1M
Frequently asked questions
What is a hard money borrower lead?
A hard money borrower lead is a real estate investor or borrower actively seeking short-term, asset-based financing — typically for a fix and flip, DSCR purchase or refinance, or ground up construction project. Our leads come from borrowers who filled out a funding request in the last few minutes.
Are the leads exclusive?
Yes. Every lead is sold to one lender only and is never resold or shared. You are the only lender contacting that borrower through us.
What criteria does every lead meet?
Borrowers report a 660+ credit score and a $200,000+ loan request at submission. Anything below those floors is never delivered.
How fast are leads delivered?
Under 30 seconds from borrower submission, by email or direct CRM integration, so your team can call while intent is still hot.
What does a hard money lead cost?
$50 per exclusive lead. Start at lendingflow.com/getleads: pick your lead type and order size and we'll email your quote right away. The minimum order is 20 leads, and orders of 100+ include volume pricing.
What if a lead is bad?
Submit the issue through the Client Portal within 7 days of delivery. Eligible issues include invalid contact information; no response after 5+ call/email attempts over at least 5 days; a lead that misstated their information with a FICO below 660, a loan amount below $200,000, or a different state or loan type than they submitted; or a person who denies submitting or is not a borrower, such as a broker or vendor. Approved requests receive one free replacement lead, not a refund or credit. LendingFlow has final discretion on approval.
Start your lead order. $50 per exclusive lead.
Pick your lead type and order size and we'll email your quote right away, with a link to get set up. Orders of 100+ leads include volume pricing. Questions first? Book a 15-minute call.