FAQ
Frequently Asked Questions
Everything lenders ask before placing their first order — pricing, exclusivity, compliance, delivery, and replacements.
How much do borrower leads cost?
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$50/lead for 20-99 leads, $40/lead for 100-199 leads, and $35/lead at 200+. Every order starts at a 20-lead minimum.
Are borrower leads exclusive to me?
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Yes. Every borrower lead is sold to one buyer only, enforced against a suppression list that goes back to when the lead was first generated. Leads are never resold.
Are LendingFlow leads TCPA compliant?
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Yes. All borrower leads are sourced from proprietary traffic — not aged or purchased lists — and TCPA compliance certificates are available on request.
How fast do leads arrive?
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Most buyers are live and receiving leads within about 2 hours of completing onboarding. Individual leads are delivered within seconds of the borrower submitting their information.
What happens if a lead doesn't qualify?
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You get a free replacement. If a lead misrepresents their FICO score or loan amount, or goes unresponsive after 3+ contact attempts over 2+ days, just flag it within 72 hours of delivery.
What's the minimum order size?
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20 leads. Orders of 20-100 leads are self-serve; orders of 100+ leads qualify for custom volume pricing and can be arranged with Net-30 terms after the first order.
What loan types does LendingFlow cover?
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14 loan types across three verticals — Investment Property (fix & flip, DSCR purchase, DSCR refinance, ground-up construction, multifamily 5+), Business Funding (working capital, equipment financing, SBA loans, business lines of credit, commercial real estate), and Home Purchase/Refinance (primary residence purchase, mortgage refinance, cash-out refinance, second home/vacation).
What states do you cover?
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All 50 states. State and loan-type filters are set up individually with each buyer during onboarding.
What are the minimum lead criteria?
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660+ FICO and $200,000+ loan requests.
How is LendingFlow different from other borrower lead vendors?
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Leads are 100% exclusive and never resold, sourced from proprietary traffic rather than aged or purchased lists, and backed by a replacement guarantee — all priced below typical market rates for exclusive borrower leads.
How do I get started?
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Get started at lendingflow.com/onboarding, or book a call first if you have questions about volume or custom filters.
How do I submit a lead for replacement?
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Submit replacement requests through the Client Portal within 72 hours of delivery. Replacements are provided in place of refunds or credits.