FAQ
Frequently Asked Questions
Everything lenders ask before placing their first order — pricing, exclusivity, compliance, delivery, and replacements.
How much do borrower leads cost?
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$50 per exclusive lead with a 20-lead minimum. Orders of 100+ are eligible for volume pricing — book a call to discuss.
Are borrower leads exclusive to me?
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Yes. Every borrower lead is sold to one buyer only, enforced against a suppression list that goes back to when the lead was first generated. Leads are never resold.
How does LendingFlow generate its leads?
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Every lead comes from our own traffic. About 70% comes from Google Ads and the rest from organic search (SEO). Borrowers find us while they are actively searching for financing and submit a funding request, and the lead is delivered to you within seconds. We never sell aged or purchased lists.
Are LendingFlow leads TCPA compliant?
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Yes. All borrower leads are sourced from proprietary traffic — not aged or purchased lists — and TCPA compliance certificates are available on request.
How fast do leads arrive?
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Most buyers are live and receiving leads within 24 hours of completing onboarding. Individual leads are delivered within seconds of the borrower submitting their information.
What happens if a lead doesn't meet our criteria?
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Submit the issue through the Client Portal within 7 days of delivery. Eligible issues include invalid contact information; no response after 5+ call/email attempts over at least 5 days; a lead that misstated their information with a FICO below 660, a loan amount below $200,000, or a different state or loan type than they submitted; or a person who denies submitting or is not a borrower, such as a broker or vendor. Leads reached but not interested, financed elsewhere, or outside your own program guidelines are not eligible. Approved requests receive one free replacement lead, not a refund or credit. Proof of contact attempts may be required, and LendingFlow has final discretion on approval.
What's the minimum order size?
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20 leads. Orders of 20 to 99 leads can be placed online and are invoiced by email. Orders of 100+ leads are eligible for volume pricing, set up on a call.
What loan types does LendingFlow cover?
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14 loan types across three verticals — Investment Property (fix & flip, DSCR purchase, DSCR refinance, ground-up construction, multifamily 5+), Business Funding (working capital, equipment financing, SBA loans, business lines of credit, commercial real estate), and Home Purchase/Refinance (primary residence purchase, mortgage refinance, cash-out refinance, second home/vacation).
What states do you cover?
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All 50 US states. State and loan-type filters are set up individually with each buyer during onboarding.
What countries do you serve?
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We serve lenders in the United States and Canada, and we're working on expanding to more countries.
What are the minimum lead criteria?
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660+ FICO and $200,000+ loan requests.
What information comes with each lead?
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Every lead includes the borrower's name, phone number, email, state, loan type, credit band and requested loan amount.
Can I choose my states, loan types and delivery hours?
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Yes. You pick your states and loan types during onboarding, and you can set a delivery schedule, such as weekdays 9 to 5 only or including weekends.
Can I control how many leads I get per day?
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Yes. You set a daily delivery pace during onboarding, so your order is spread out instead of arriving all at once.
Which CRMs do you integrate with?
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Leads can be delivered to LendingWise, Close, any CRM that accepts a webhook or Zapier connection, or straight to your email.
Is there a contract or long-term commitment?
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No. Orders are placed one at a time, with no monthly contract or long-term commitment.
Can I reorder or top up my order?
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Yes. You can reorder at any time, and you can turn on auto-refill so a new order is invoiced when your current one runs low.
How is LendingFlow different from other borrower lead vendors?
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Leads are 100% exclusive and never resold, sourced from proprietary traffic rather than aged or purchased lists, and backed by a 7-day replacement policy — all priced below typical market rates for exclusive borrower leads.
How do I get started?
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Get started at lendingflow.com/getleads, or book a call first if you have questions about volume or custom filters.
How do I submit a lead for replacement?
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Submit your request through the Client Portal within 7 days of delivery, with details of the issue. Requests after 7 days are not eligible. Leads reached but not interested, borrowers who changed their mind or obtained financing elsewhere, and leads outside your own program or underwriting guidelines are not eligible. Approved requests receive one free replacement lead, not a refund or credit, and LendingFlow has final discretion on approval.