Traditional mortgage lenders
Exclusive mortgage leads for lenders.
Purchase and refinance borrower leads for mortgage lenders and loan officers. 660+ FICO, $200K+ loan requests, one lender per lead, delivered in under 30 seconds.
Trusted by lenders nationwide
Stop competing with four other loan officers
Shared mortgage leads put you in a race you already lost — by the time you dial, the borrower has taken three other calls. Every LendingFlow mortgage lead is sold once, to you.
Borrowers report their credit band and requested amount at submission. Anything below 660 or $200,000 is never delivered, so your loan officers stay focused on requests inside those floors.
Leads route into your inbox or CRM within 30 seconds of submission and include name, phone, email, state, loan purpose, credit band, and requested amount. Free replacements within 7 days of delivery for eligible leads — proof required with every request.
How screening works: every borrower answers the same short form about loan purpose, property state, credit band, and requested amount. Requests outside the 660 FICO and $200,000 floors, or outside the states you're licensed in, are filtered out before they ever reach you. These figures are borrower-reported at submission, not verified.
We cover mortgage borrowers across the US and Canada, excluding Quebec. You pick your licensed states during onboarding, and you can mix purchase, refinance, cash-out, and second-home requests to match your program. The minimum order is 20 leads, so you can test contact rates before scaling.
Lead criteria
- Minimum FICO (borrower-reported)
- 660+
- Minimum loan request
- $200,000
- Exclusivity
- 1 lender, never resold
- Delivery speed
- Under 30 seconds
- Price
- $35–$50 per lead
- Replacement request window
- 7 days
Loan products
Mortgage lead types we generate
- Primary residence purchase
- Mortgage refinance
- Cash-out refinance
- Second home / vacation property
Sample lead
- First Name
- John
- Last Name
- Smith
- j••••@••••••.com
- Phone
- (•••) •••-••••
- State
- Arizona
- Loan Type
- Purchase
- Credit Score
- 740+
- Loan Amount
- $500K - $1M
Frequently asked questions
What makes a mortgage lead exclusive?
An exclusive mortgage lead is sold to one loan officer or lender only. LendingFlow never resells, shares, or rebroadcasts a lead after delivery.
Where do the leads come from?
We generate our own traffic through Google Ads, Meta ads, and organic search. Every borrower submits a funding request directly to us. We do not buy aged or third-party lists.
What are the minimum lead standards?
Borrowers report a 660+ credit score and a $200,000+ loan request at submission. Anything below those floors is never delivered.
How quickly do I get the lead?
Under 30 seconds by email or CRM integration, while the borrower is still on the page.
How much do exclusive mortgage leads cost?
Pricing is $50 per lead for 20–99 leads, $40 per lead for 100–199, and $35 per lead for 200+. Start at lendingflow.com/getleads: pick your lead type and order size and we'll email your quote right away. The minimum order is 20 leads. Enterprise orders of 100+ leads include a dedicated customer success rep for integration setup, lead-flow monitoring, and next-order planning, plus Net-30 terms after your first order.
Are the leads TCPA compliant?
Yes. All leads are TCPA compliant and compliance certificates are available on request.
How are mortgage leads screened?
Every borrower answers the same questions at submission: loan purpose, property state, credit band, and requested amount. Requests that report under 660 FICO or under $200,000 are filtered out before delivery. Credit and amount are borrower-reported, not verified by LendingFlow.
Which states do you cover?
We generate mortgage borrower leads across the US and Canada, excluding Quebec. During onboarding you choose the states you're licensed in, and we only route requests from those states to you.
Do you offer purchase and refinance leads separately?
Yes. Purchase, rate-and-term refinance, cash-out refinance, and second-home requests are all captured with the loan purpose on the lead, so you can choose the mix that fits your program.
What happens if a mortgage lead can't be reached?
If you make 5+ contact attempts over 5+ days without a response, submit a replacement request through the Client Portal within 7 days of delivery — proof of the issue is required with every request, uploaded as files (PNG, JPG, PDF or CSV, up to 5) with your Client Portal request. Approved requests receive one free replacement lead, not a refund or credit.
Start your lead order. $50 per exclusive lead.
Pick your lead type and order size and we'll email your quote right away, with a link to get set up. Orders of 100+ leads include volume pricing. Questions first? Book a 15-minute call.